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Constellation

The more AI there is, the more the real world matters.

I’ve mapped 30 signals from the past year on what happens to brands when AI is everywhere, and the 24 questions that appear where they meet.

Each dot on the map is one of them. Pick one and follow where it leads.Under the map, pick a theme or swipe through all 24 questions.

The map

Thirty signals from the past year. Each dot is one.

    Questions by theme

    Tap any dot to open it.

    Swipe the question, or use Next, to move through all 24.

    Everything on the map

    24 questions, each from two signals.Show allHide

      Here’s one up close. Two signals from the past year.

      Put them together and they explain each other.

      Two signals, joined. That’s the Capes logo.

      Out falls a question neither signal raises alone.

      What people do

      30%

      of Americans aged 15 and over spent time socialising and communicating on an average day in 2025, down from 38% in 2015.

      US Bureau of Labor Statistics

      What people say

      79%

      of 18 to 35 year olds in the US and UK plan to go to more events in 2026.

      Eventbrite Social Study

      What stops people doing the thing they say they want, and could you remove it?

      Some brands are already answering it. Here are four.

      1 Notice

      Here’s one up close. Two signals from the past year.

      What people do

      30%

      of Americans aged 15 and over spent time socialising and communicating on an average day in 2025, down from 38% in 2015.

      US Bureau of Labor Statistics

      What people say

      79%

      of 18 to 35 year olds in the US and UK plan to go to more events in 2026.

      Eventbrite Social Study

      2 Connect

      Put them together and they explain each other.

      Two signals, joined. That’s the Capes logo.

      3 Ask

      What stops people doing the thing they say they want, and could you remove it?

      Some brands are already answering it. Here are four.

      Already answering it

      Four of the world’s best answers to what stops people getting together.

      What would your answer be? Let’s find it

      What are you exploring?

      Bring me the question you can’t brief yet. I’d like to hear it.